Introduction
Discover a world of creativity at your fingertips! Welcome to our online art shopping experience, where imagination knows no bounds. Dive into a gallery of exquisite masterpieces, unique creations, and handcrafted wonders that will awaken the artist within you. Explore, shop, and redefine your space with the magic of art.
We're planning to create an online art gallery that combines Arabic art and graffiti. The website will feature artist and craftsman profiles, a secure buying and selling system, educational courses, and artistic contests.
Challenge
The challenge faced by online shoppers is the need for trust and security. They seek trustworthy websites that provide product information and ensure the safety of their financial transactions.
The solution
clear and user-friendly instructions and interfaces will be provided regarding the shopping and payment process on the website. Additionally, simplifying payment procedures and implementing robust security technologies are necessary Also it will ensure the safety of customer information.
Areeq:
Strengths: Provides educational content for Arabic calligraphy and offers a variety of artistic products.
Weaknesses: Limited audience due to a narrow focus on Arabic calligraphy enthusiasts.
Bait Al Fan for Arabic Calligraphy Tools:
Strengths: Offers a comprehensive collection of tools and materials for Arabic calligraphy along with educational services.
Weaknesses: Emphasis on tools and materials may deter those seeking finished artworks.
My Art Pieces:
Strengths: Showcases and sells artistic paintings by professional artists with detailed information about each piece.
Weaknesses: Limited content diversity due to the focus on specific artworks.
In summary, Areeq focuses on educational content and artistic products, Bait Al Fan specializes in tools and materials with a strong educational component, while My Art Pieces primarily centers around exhibiting and selling artistic paintings with detailed information about the works and the artists.
Design Thinking Process
Secondary Research
During our secondary research phase, we conducted surveys involving a substantial user base and organized multiple interviews to delve into the specific pain points and needs of our target audience. These in-depth interviews yielded valuable insights, enabling us to create comprehensive user personas that accurately represent the diverse perspectives and requirements of our users.
User persona
Information Architecture
After thorough examination and extensive analysis of our competitors' content in the market, we gained valuable inspiration to shape and construct the information architecture of our project. To ensure precision in catering to our users' needs, we conducted several card sorting sessions, encompassing both open and closed approaches. These exercises allowed us to precisely define the content that should be included in our project, aligning it closely with our users' preferences and expectations.
Card Sorting Sessions
Sitemap
User Flow
Sketching
Design system
Wireframing
Final Design
Prototyping
Thank You